Skip to content

Animoji trademark, a Japanese company has just sued Apple

    The name Animoji sounds a like an innovative from Apple inc. But unfortunately, the name trademark was from Japanese company! Lets take a quick history and short description.

    Apple recently launched their Flagship iPhone X and one amazing and outstanding feature is the Animoji that lets people transform their face into customized moving emoji, taking advantage of Apple’s face recognition technology.

    The Animoji was launched in 2014, which lets people send emoji that are animated in a loop like GIFs. The app costs $0.99 on iTunes

    The app asks you to compose the message kind of like how you would format a line of code in Python or Javascript, with parentheses and brackets that separate the kinds of effects you want to add to text or emoji.


    The company’s CEO, Enrique Bonansea, is a US citizen living in Japan and it is a Tokyo-based company, he filed the suit on Wednesday in US federal court, saying, “Apple made the conscious decision to try to pilfer the name for itself.”

    The Law Suit

    Alleges that because both the Animoji app and the iPhone X feature are on Apple’s platforms, and because they both involve moving animation, the court should rule one out.

    Apple knew about Emonster’s ownership of the Animoji trademark because the app is in the Apple Store. Apple allegedly offered to buy the trademark, and when it was turned down, kept using the name anyway.

    According to source, The Verge, Apple said that because of a filing error, Emonster registered the trademark to a nonexistent business and therefore can’t actually own “animoji.”

    More Updates coming soon!